Read on for a detailed breakdown of my blogging journey in January 2024, exploring accomplished goals, financial insights, and analytics, providing readers with an intimate look at the behind-the-scenes efforts.
Hey there! I'm excited to kick off my Monthly Blogging Report series, where I’ll take a closer look at the growth, challenges, and lessons learned on this blogging journey. If you're new here, welcome! And if you've been following along, a heartfelt thank you for being part of this adventure.
This January 2024 report marks the beginning of a monthly series where I'll delve into the key stats and share behind-the-scenes details of WhiskAndGlow.com. But before we dive into the nitty-gritty of January 2024, let's take a moment to rewind to August 2023 when the inception of WhiskAndGlow.com took place.
Historical Metrics
August 2023
- I made the decision to start blogging and created Whisk & Glow, securing the domain name and registering all social accounts.
September 2023
- I bought hosting, thrive themes, and thrive architect.
- Number of Blog Posts Completed in August/September 2023: 8 (During this period, I was flooded with ideas and would write blog posts on my phone at night while still designing my website).
October 2023
- I began designing my blog, setting everything up, and considered it my first month of blogging.
- Number of Blog Posts Completed in October 2023: 4 (Written while working on the website)
November 2023
- Marked my second month of blogging. I continued designing pages, making site improvements, and writing blog posts.
- Number of Blog Posts Completed in November 2023: 4
December 2023
- This month focused on writing and posting blog posts.
- Number of Blog Posts Completed in December 2023: 13
Now, let's dive into the details of January 2024's progress and set the tone for an exciting year of growth and community building!
January 2024 Goals & Progress Report
Blogging
- Currently working on a 90-post challenge, aiming for 30 posts per month. However, my weekly goal is to post one post/day, which I didn't achieve.
- Blog Posts Completed: 26
- My strategy up to this point was to only write based on what I was interested in, what I was learning, and what ideas I had.
- I was not and still am not doing keyword research or writing based on what people were searching for.
- I also was not a part of affiliate programs (I had been a part of Amazon associates, but it expired after 6 months, and I didn't make the three sales to stay in the program). So I was not putting time into adding affiliate links to my posts yet. That would come later once traffic started coming in.
- Pinned all blog posts to Pinterest.
- Set up Tailwind to schedule pins.
January 2024 Financials
Income
- Unfortunately, no income to report this month.
Expenses
- Bought WP Recipe Maker Pro on sale for $34.30 USD (on sale for Brecht's birthday)
January 2024 Analytics
Website Visits
- Views: 299 (I think this is so high because I was still designing my blog and I was continually viewing the pages to see how they displayed).
- Visitors: 29
Follower Counts
- Pinterest: 0 Followers
- Instagram: 61 Followers (these were my previous followers as I converted an old personal account to by business account)
- Facebook: 0 Followers
- TikTok: Nil, account not created until February 2024
Google Analytics
- Sessions: 131
- Users: 16
- New Users: 13
- Average Engagement Time: 23m 55s
- Event Count 2.3K
- Bounce Rate: 25.19%
*I'm not certain how accurate the above metrics are since I view my own website quite a bit to check that everything looks good and is displaying properly.
Pinterest Analytics
- Impressions: 951
- Engagements: 2
- Outbound Clicks: 0
- Saves: 0
- Total Audience: 148
- Engaged Audience: 1
Email List
- Subscriber Count: 2
What's Next
Goals for Next Month
- Continue 90 Post Challenge
- Complete 30 posts in February
- Schedule new pins for all old posts in Tailwind App
- Start getting traffic to my blog and social media accounts by posting short form videos (create a video and cross-post on TikTok and Instagram (2x/week) - Tuesday and Thursday
- Post 3 photos per week on Instagram - Monday, Wednesday, Friday
Thank you for being a part of WhiskAndGlow.com! Your support means the world to me. If you have any feedback or suggestions, feel free to drop them in the comments. I look forward to watching my blog grow over the coming months!
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